Cover illustrations for a newsletter

Setu rapidly hired across several roles in 2021, and the team doubled within a few months. A challenge that arose from this was to familiarise new teammates with Setu’s vision, work and culture in a fully remote environment.

This is when we explored the idea of making a company newsletter and my focus was on creating delightful images that would tempt employees to read the newsletter.
The subject matter of each illustration was based on the edition’s hero article, which was either about one of Setu's products or upcoming company events. I collaborated with the authors of each article to create these.

"Bridge the Gap" magazine covers with eye-catching illustrations on a white background.
"Bridge the Gap" magazine covers with eye-catching illustrations on a white background.

Final newsletter mockups - we also wanted also print these newsletters as coffee table magazines for the office space.

Final newsletter mockups - we also wanted also print these newsletters as coffee table magazines
for the office space.

WhatsApp logo with propellers in a green ocean, maintenance crew swimming around it, man on top using a mobile phone.
WhatsApp logo with propellers in a green ocean, maintenance crew swimming around it, man sitting on top of it using a mobile phone.

Designed for an article on Setu's Whatsapp Banking APIs, which help people perform banking tasks such as receiving small value loans, creating bank accounts, paying loan EMIs etc. via a Whatsapp chat interface. The article explored the engineering effort that went behind creating the product.

I’ve depicted Whatsapp Banking as a boat, which may appear simple on the surface, but there’s a lot of backend (or underwater 🌊) work needed to create and maintain it.

A man clutching a mobile phone gazes up at a bright spotlight, captivated by its brilliance and the anticipation it brings, while his phone chimes the message "BESCOM bill paid".

Designed for an article on Setu's BBPS BillPay APIs, which allow bill payment for utilities such as electricity, gas, water etc. to be easily embedded into net banking apps.

The subject of the illustration is a person benefitting from BillPay. My idea was to depict the larger vision of the product, of how it will improve people’s lives by making access to basic amenities easier. The darkness and the shining light are symbolic of this 💡

A man in a helmet is on a motorcycle at a traffic red light, with a large box on the passenger seat, looking at his mobile phone which says "FD booked". There is a city in the backdrop.

This was designed for an edition focusing on Setu's Fixed Deposit product, which allows users to start an FD via Google Pay, without physically stepping into a bank.

The idea for the illustration was from a discussion with my colleagues about the product’s use cases - one of them being how delivery partners and gig workers would easily be able to open FDs, maybe even in between busy work days.

Designed for an article about Setu's Fixed Deposit product, which allows users to open an FD via Google Pay and without physically stepping into a bank.

The idea for the illustration was from a discussion with my colleagues about one of the product’s hypothetical use cases that delivery partners or gig workers would easily be able to open FDs, even on busy days and in between work.

This was created during the peak of COVID's second wave in 2021.

At that time, most of us were overwhelmed by the pandemic, and morale at Setu was extremely low. As a stress relief, I found myself reading a lot of cute animal comics, and I discovered my co-workers doing the same. This illustration was drawn simply to be wholesome and pleasant. I also loaded it with easter eggs to put a smile on people's faces.

A dog sitting in a bedroom at night at a desk with a computer, video calling a rabbit, cat, frog and another dog.
A mysterious figure wearing a Guy Fawkes mask and a hoodie, conjuring the glowing word S37U between his hands. Blue and purple vortex with static interference in the background.

Designed for an edition about Setu's engineering hackathon, S37U.

Updated in Dec 2024

Updated in Dec 2024

Newsletter Cover llustrations

Cover illustrations for a newsletter

Cover illustrations for a newsletter

Setu rapidly hired across several roles in 2021, and the team doubled within a few months. Our challenge was to familiarise new teammates with Setu’s products, as well as company culture, in a fully remote environment.

This is when we explored the idea of a company newsletter, and my focus was on creating delightful images that would tempt employees to read the newsletter.

The subject matter of each illustration was based on the edition’s hero article, which were either about our products or company events, and I worked closely with the editorial team to bring these to life.

Setu rapidly hired across several roles in 2021, and the team doubled within a few months. A challenge that arose from this was to familiarise new teammates with Setu’s vision, work and culture in a fully remote environment.

This is when we explored the idea of making a company newsletter and my focus was on creating delightful images that would tempt employees to read the newsletter.
The subject matter of each illustration was based on the edition’s hero article, which was either about one of Setu's products or upcoming company events. I collaborated with the authors of each article to create these.

Setu rapidly hired across several roles in 2021, and the team doubled within a few months. A challenge that arose from this was to familiarise new teammates with Setu’s vision, work and culture in a fully remote environment.

This is when we explored the idea of making a company newsletter and my focus was on creating delightful images that would tempt employees to read the newsletter.
The subject matter of each illustration was based on the edition’s hero article, which was either about one of Setu's products or upcoming company events. I collaborated with the authors of each article to create these.

WhatsApp logo with propellers in a green ocean, maintenance crew swimming around it, man sitting on top of it using a mobile phone.
WhatsApp logo with propellers in a green ocean, maintenance crew swimming around it, man sitting on top of it using a mobile phone.
WhatsApp logo with propellers in a green ocean, maintenance crew swimming around it, man sitting on top of it using a mobile phone.

Designed for an article on Setu's Whatsapp Banking APIs, which allow people to perform banking tasks such as receiving small value loans, creating bank accounts, paying loan EMIs etc. via a simple Whatsapp chat interface. The focus of the article was the engineering effort that went behind crafting the product.

I’ve depicted Whatsapp Banking as a boat, which may appear simple on the surface, but there’s a lot of backend (or underwater) work needed to create and maintain it.

Designed for an article on Setu's Whatsapp Banking APIs, which help people perform banking tasks such as receiving small value loans, creating bank accounts, paying loan EMIs etc. via a Whatsapp chat interface. The article explored the engineering effort that went behind creating the product.

I’ve depicted Whatsapp Banking as a boat, which may appear simple on the surface, but there’s a lot of backend (or underwater 🌊) work needed to create and maintain it.

Designed for an article on Setu's Whatsapp Banking APIs, which help people perform banking tasks such as receiving small value loans, creating bank accounts, paying loan EMIs etc. via a Whatsapp chat interface. The article explored the engineering effort that went behind creating the product.

I’ve depicted Whatsapp Banking as a boat, which may appear simple on the surface, but there’s a lot of backend (or underwater 🌊) work needed to create and maintain it.

A man clutching a mobile phone gazes up at a bright spotlight, captivated by its brilliance and the anticipation it brings, while his phone chimes the message "BESCOM bill paid".
A man clutching a mobile phone gazes up at a bright spotlight, captivated by its brilliance and the anticipation it brings, while his phone chimes the message "BESCOM bill paid".
A man clutching a mobile phone gazes up at a bright spotlight, captivated by its brilliance and the anticipation it brings, while his phone chimes the message "BESCOM bill paid".

Designed for an edition focusing on Setu's BBPS BillPay APIs, which allow bill payment for utilities such as electricity, gas, and water to be easily embedded into net banking apps.

The subject of the illustration is a person benefitting from BillPay. My idea was to depict the larger vision of the product, of how it will improve people’s lives by making access to basic amenities easier. The darkness and the shining light are symbolic of this.

Designed for an article on Setu's BBPS BillPay APIs, which allow bill payment for utilities such as electricity, gas, water etc. to be easily embedded into net banking apps.

The subject of the illustration is a person benefitting from BillPay. My idea was to depict the larger vision of the product, of how it will improve people’s lives by making access to basic amenities easier. The darkness and the shining light are symbolic of this 💡

Designed for an article on Setu's BBPS BillPay APIs, which allow bill payment for utilities such as electricity, gas, water etc. to be easily embedded into net banking apps.

The subject of the illustration is a person benefitting from BillPay. My idea was to depict the larger vision of the product, of how it will improve people’s lives by making access to basic amenities easier. The darkness and the shining light are symbolic of this 💡

A man in a helmet is on a motorcycle at a traffic red light, with a large box on the passenger seat, looking at his mobile phone which says "FD booked". There is a city in the backdrop.
A man in a helmet is on a motorcycle at a traffic red light, with a large box on the passenger seat, looking at his mobile phone which says "FD booked". There is a city in the backdrop.
A man in a helmet is on a motorcycle at a traffic red light, with a large box on the passenger seat, looking at his mobile phone which says "FD booked". There is a city in the backdrop.

This was designed for an edition focusing on Setu's Fixed Deposit product, which allows users to start an FD via Google Pay, without physically stepping into a bank.

The idea for the illustration was from a discussion with my colleagues about the product’s use cases - one of them being how delivery partners and gig workers would easily be able to open FDs, maybe even in between busy work days.

Designed for an article about Setu's Fixed Deposit product, which allows users to open an FD via Google Pay and without physically stepping into a bank.

The idea for the illustration was from a discussion with my colleagues about one of the product’s hypothetical use cases that delivery partners or gig workers would easily be able to open FDs, even on busy days and in between work.

Designed for an article about Setu's Fixed Deposit product, which allows users to open an FD via Google Pay and without physically stepping into a bank.

The idea for the illustration was from a discussion with my colleagues about one of the product’s hypothetical use cases that delivery partners or gig workers would easily be able to open FDs, even on busy days and in between work.

This was created during the peak of COVID's second wave in 2021.

At that time, most of my colleagues were overwhelmed by the pandemic, and morale was extremely low. As a stress relief, I found myself reading a lot of cute animal comics, and I discovered my co workers were doing the same. This illustration was drawn simply to be wholesome and pleasant. I also loaded it with easter eggs, which helped put a smile on everyone's face.

This was created during the peak of COVID's second wave in 2021.

At that time, most of us were overwhelmed by the pandemic, and morale at Setu was extremely low. As a stress relief, I found myself reading a lot of cute animal comics, and I discovered my co-workers doing the same. This illustration was drawn simply to be wholesome and pleasant. I also loaded it with easter eggs to put a smile on people's faces.

This was created during the peak of COVID's second wave in 2021.

At that time, most of us were overwhelmed by the pandemic, and morale at Setu was extremely low. As a stress relief, I found myself reading a lot of cute animal comics, and I discovered my co-workers doing the same. This illustration was drawn simply to be wholesome and pleasant. I also loaded it with easter eggs to put a smile on people's faces.

A dog sitting in a bedroom at night at a desk with a computer, video calling a rabbit, cat, frog and another dog.
A dog sitting in a bedroom at night at a desk with a computer, video calling a rabbit, cat, frog and another dog.
A dog sitting in a bedroom at night at a desk with a computer, video calling a rabbit, cat, frog and another dog.
A mysterious figure wearing a Guy Fawkes mask and a hoodie, conjuring the glowing word S37U between his hands. Blue and purple vortex with static interference in the background.
A mysterious figure wearing a Guy Fawkes mask and a hoodie, conjuring the glowing word S37U between his hands. Blue and purple vortex with static interference in the background.
A mysterious figure wearing a Guy Fawkes mask and a hoodie, conjuring the glowing word S37U between his hands. Blue and purple vortex with static interference in the background.

Designed for an edition about an internal hackathon.

Designed for an edition about Setu's engineering hackathon, S37U.

Designed for an edition about Setu's engineering hackathon, S37U.

This is how the covers look after typesetting. The idea was to also print these as coffee table magazines for the office space.

This is how the covers look after typesetting. We also wanted also print these newsletters as coffee table magazines for the office space.

This is how the covers look after typesetting. We also wanted also print these newsletters as coffee table magazines for the office space.

"Bridge the Gap" magazine covers with eye-catching illustrations on a white background.
"Bridge the Gap" magazine covers with eye-catching illustrations on a white background.
"Bridge the Gap" magazine covers with eye-catching illustrations on a white background.

Made in 2023

Updated in Dec 2024

Updated in Dec 2024